Breaking Netflix Content Chief Bela Bajaria Defines Event Strategy As Streamer Eyes More Live Sports
Netflix isn’t trying to out-bid every network for every sports package on the market. According to Chief Content Officer Bela Bajaria, the company is chasing something narrower: moments big enough to feel unmissable. In an interview with CNBC Sport, Bajaria laid out how Netflix decides which live sports and events are worth its money. Her … Read more